The system you built for yourself, sold to your sector

Plenty of companies are quietly running software nobody else has. Some of that is worth selling. Most of it is not, and knowing which you have is the whole question.

Dublin, Ireland Ireland, EU & UK Project, retainer or fractional

Scope
Assessment first, build second
Shape
Project, retainer, or a mix
Billing
Milestones for the build
Ownership
Yours, entirely
Fig. — Internal to sellable
Yours, internal The gap Customers Tenancy, onboarding, billing, support First question: would anyone pay. It can be no.
The gap between the two is the cost, and it is wider than it looks from inside.

Who this is for

  • You built an internal tool and three people in your industry have asked to use it.
  • You have a process advantage that currently lives in a spreadsheet.
  • You are wondering whether software could be revenue rather than cost.

How it works

01

An honest assessment before anything is built

Would anyone actually pay, is what you have transferable to another company, and what would have to be true. This is the part most likely to end with us telling you not to.

02

The gap between internal and sellable

Multi-tenancy, onboarding, billing, support, and the assumptions your version makes about your own business. It is usually larger than it looks and it is better costed early.

03

A version you could put in front of one paying customer

Not a platform. The smallest thing that could take money from somebody who is not you.

Out of scope

What this excludes

We are not co-founders and we do not take equity — this is paid work with a defined shape. It does not include sales, marketing, or finding your first customers. And it does not include running the product afterwards, unless that becomes a retainer.

Your side

What we need from you

Access to the people who use the internal version and honesty about what they work around. Someone who can decide what is in the sellable version and what is yours alone. And a willingness to hear that the answer is no.

The assessment is only worth paying for if its conclusion can be negative. If the decision to build is already made, say so and we will price the build instead.

Where we stop

Where this stops being the right shape

If nobody outside your company has ever asked to use it, the honest first step is asking them, not building. We would rather lose that piece of work than take money to build something for a market nobody has tested.

Start with a conversation

Tell us what is slowing you down. We come back within one business day with an honest read on whether we are the right fit, and which of these shapes it should be.